The Indian government is set to disclose qualifications as a must for social media influencers endorsing health and wellness-related products and practices. This must be done in an obvious manner so that audiences don’t miss them.
If you are saying this food is good or bad, that this medicine is good, you must be qualified and disclose that you are qualified to say that. Otherwise, it can be misleading, Rohit Kumar Singh, secretary to the Indian government’s Department of consumer affairs, has told Business Standard in an interview.
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