In June, Reliance Jio outpaced Airtel in adding the most wireless subscribers due to its combination of competitive pricing, expansive network coverage, and innovative services. Jio’s affordable plans, bundled content, and digital offerings attracted cost-conscious users and those seeking reliable connectivity, particularly in remote areas. Aggressive marketing, temporary discounts, and improved customer experiences further solidified Jio’s appeal, driving higher data consumption and subscriber growth compared to Airtel.
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