Disney+ Star is poised to reap substantial advertising earnings, totaling approximately Rs. 400 crore, courtesy of the Asia Cup 2023. This lucrative opportunity stems from the significant interest garnered by a 10-second commercial slot during the high-stakes India vs. Pakistan match. Advertisers are willing to pay between Rs. 25-30 lakhs for this brief yet valuable exposure due to the anticipated massive viewership and intense rivalry associated with the event
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