Reliance Retail Ventures Ltd. (RRVL) has entered into a joint venture with Ed-a-Mamma, the kids’ and maternity clothing brand associated with Alia Bhatt, securing a controlling 51% stake. This collaboration paves the way for Ed-a-Mamma’s expansion into fresh domains such as personal care and baby furniture. Additionally, the brand has exciting initiatives in the pipeline, including the development of children’s storybooks and the creation of an animated series.
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