On September 29, 2023, Emami Ltd., a leading Indian FMCG company, ventured into the health juice category with great enthusiasm by acquiring a 26% stake in Axiom Ayurveda Pvt Ltd, the company responsible for the well-known AloFrut beverage brand. This strategic step led to a 2% increase in Emami’s NSE shares, bringing them to a value of ₹535.
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